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I am a Swiss/Australian type designer, consultant, author and educator, based in Brisbane, Australia.
After a short career as doctor’s assistant, I followed my passion for the aviation industry by joining Swissair’s prestigious cabin crew corps in 1998. During my career, spanning over 11 years, I travelled across the globe, experiencing different cultures and working in ever changing teams.
In 2010 I followed my Australian partner to Brisbane, where I worked as cabin crew instructor while developing an interest in graphic design. This eventually led to the pursuit of a career as freelance graphic designer while completing a Bachelor of Design Futures with Honours at Griffith University’s Queensland College of Art.
Lessons learnt during the completion of my degree directly correspond with an understanding of design as a far-reaching discipline that needs to be practised with care and consideration to identify what lies beneath the surface. Present in all aspects of life, design is a continuous cycle of creation and destruction affecting our very existence in an increasingly threatened habitat. This awareness, combined with a hearty dose of “Swissness”, creative problem solving skills, the application of aesthetic/functional design principles and the concern about the potential impact of my doing, allows me to meet every project with curiosity and enthusiasm.
Despite a strong bias towards typography and aviation related topics I enjoy working on a diverse range of projects, particularly if they have the potential to teach me a thing or two, thus keeping my constant thirst for knowledge satisfied.
Currently I am pursuing a PhD while working as a sessional tutor at the Queensland College of Art. Other projects include the creation of an ebook series for aspiring flight attendants (An Office With A View) and collaborative work (Get Futured) with a strong focus on the creation of a more sustainable future through early education.
In my spare time I enjoy the company of family and friends, reading a good historic novel and travelling.
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Schmid, P., Thompson, W., & Sargent, D. (2024). Back to the future: On the typography of electronic flight deck documentation. Safety Science, 171, 106397. https://doi.org/10.1016/j.ssci.2023.106397
Schmid, P., Carim, C. J., Falla, D., & Sargent, D. (2023). Type does matter! A systematic literature review on typographic considerations in publications on electronic documentation in aviation and medicine. Information Design Journal. https://doi.org/doi.org/10.1075/idj.22019.sch
Schmid, P. (2019). An Office With A View—Airline Application. Self-published. More Info
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Upcoming: Typography in aeronautical charts—What’s the problem? | Pascale Schmid | The Pacific and Australasian CRM Developers’ and Facilitators’ Forum in Sydney (2025).
Back to the Future—On the typography of electronic flight deck documentation | Pascale Schmid | The Pacific and Australasian CRM Developers’ and Facilitators’ Forum in Melbourne (2024).
Type in-flight—What’s the problem? | Pascale Schmid | ATypI Brisbane (2024). Access to recording.
Next Time You Fly: Type Behind Closed Cockpit Doors | Pascale Schmid | ATypI All Over 2020. (2022). https://www.youtube.com/watch?v=kZb3kP2aQvw
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2021
Higher Degree Research Group Exhibition, PoP Gallery, Brisbane, Australia
2017
Controlled Chaos—Graduation Exhibition, Griffith University—QCA
2016
Eyes on Goa, Maud Gallery, Brisbane, Australia
Photo exhibition following an infield-trip to Goa, India -
Since 2023
ATypI (Association Typographique Internationale) Delegate for Australia
I am an Australian ex-racing greyhound and current Morale Officer.
G’Day, I’m Dr Genji Schmid-Lang, a former high performance athlete.
I obtained my PhD in relaxation methods from the University of Wooffington. My expertise lies in stretching methods as well as sleeping.
As the Morale Officer in the team, I have my nose in everyone’s affairs, ensuring that a high level of creativity is guaranteed through regular breaks and exciting outdoor activities.
Outside my demanding professional life, I enjoy the finer things, such as lounging on my various beds placed strategically throughout my abode and a good play with my favourite plush elephant.