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I am a Swiss/Australian type designer, consultant, author and educator, based in Brisbane, Australia.
Grüezi & G’Day, I am a Swiss–Australian type designer, consultant, researcher, educator, and author with a background in commercial aviation.
I hold an Honours degree in Design Futures and recently completed my PhD at Griffith University’s Queensland College of Art and Design (QCAD) in Brisbane, Australia. My research focuses on legibility in high-risk settings, such as aviation and medicine.
The outcome of my PhD was a Variable Font designed for use in Electronic Flight Bags—applications containing manuals, checklists, and aeronautical charts. While promoting maximum legibility, the typeface enables advanced customisation by the user, recognising that each individual’s legibility needs are different.
In addition to my research and design practice, I teach typographic and visual communication subjects and currently work as a sessional academic at the Queensland University of Technology (QUT), where I teach theories and methods of visual communication.
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Schmid, P., Thompson, W., & Sargent, D. (2024). Back to the future: On the typography of electronic flight deck documentation. Safety Science, 171, 106397.
Schmid, P., Carim, C. J., Falla, D., & Sargent, D. (2023). Type does matter! A systematic literature review on typographic considerations in publications on electronic documentation in aviation and medicine. Information Design Journal. https://doi.org/doi.org/10.1075/idj.22019.sch
Schmid, P. (2019). An Office With A View—Airline Application. Self-published. More Info
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Upcoming: Typography in aeronautical charts—What’s the problem? | Pascale Schmid | The Pacific and Australasian CRM Developers’ and Facilitators’ Forum in Sydney (2025).
Back to the Future—On the typography of electronic flight deck documentation | Pascale Schmid | The Pacific and Australasian CRM Developers’ and Facilitators’ Forum in Melbourne (2024).
Type in-flight—What’s the problem? | Pascale Schmid | ATypI Brisbane (2024). Access to recording.
Next Time You Fly: Type Behind Closed Cockpit Doors | Pascale Schmid | ATypI All Over 2020. (2022). https://www.youtube.com/watch?v=kZb3kP2aQvw
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2021
Higher Degree Research Group Exhibition, PoP Gallery, Brisbane, Australia
2017
Controlled Chaos—Graduation Exhibition, Griffith University—QCA
2016
Eyes on Goa, Maud Gallery, Brisbane, Australia
Photo exhibition following an infield-trip to Goa, India -
Since 2023
ATypI (Association Typographique Internationale) Delegate for Australia
I am an Australian ex-racing greyhound and current Morale Officer.
G’Day, I’m Dr Genji Schmid-Lang, a former high performance athlete.
I obtained my PhD in relaxation methods from the University of Wooffington. My expertise lies in stretching methods as well as sleeping.
As the Morale Officer in the team, I have my nose in everyone’s affairs, ensuring that a high level of creativity is guaranteed through regular breaks and exciting outdoor activities.
Outside my demanding professional life, I enjoy the finer things, such as lounging on my various beds placed strategically throughout my abode and a good play with my favourite plush elephant.